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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Dashboards and Visualization | 15% | - KPI and metric display - Dashboard design and layout - Chart types and usage |
| Topic 2: Data Harmonization | 3% | - Cross-source alignment - Standardization methods - Pros and cons of harmonization approaches |
| Topic 3: Datasets and Data Views | 10% | - Dataset creation and management - Filtering and segmentation - View configuration and sharing |
| Topic 4: Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Topic 5: General Functionalities | 13% | - Basic concepts and terminology - Core platform capabilities - Navigation and interface |
| Topic 6: Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Topic 7: Data Mapping and Modeling | 5% | - Source of truth configuration - Data structure and relationships - Dimensions and measures |
| Topic 8: Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Topic 9: Reporting and Analytics | 12% | - Report creation and scheduling - Attribution models - Insight generation and interpretation |
| Topic 10: Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Topic 11: Calculated Fields and Functions | 5% | - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP - Custom calculations |
| Topic 12: Data Integration and Ingestion | 12% | - API and file-based import - Refresh schedules and data flow - Data streams and connectors |
| Topic 13: Data Permissions and Governance | 5% | - Data update controls - User access and roles - Parent-child data setups |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. A client Ingested the following We into Marketing Cloud Intelligence:
The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:
Which two options will yield a false result:
A) Option 5
B) Option 3
C) Option 2
D) Option 4
E) Option 1
2. A client's data consists of three data streams as follows:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?
A) Data Stream B
B) Data Stream A
C) Data Stream C
D) Any of the data streams can technically be the parent
3. Which two statements are correct regarding the Parent-Child configuration?
A) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
B) Parent-Child links different tables based on shared key values
C) Parent-Child configurations can cause performances issues
D) Parent-Child allows sharing both dimensions and measurements
4. Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?
A) Performance
B) Ease of maintenance
C) Scalability
D) Ease of setup
5. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?
A) It should be checked in Data Stream C
B) It should not be checked in any of the three Data Streams.
C) It should be checked in Data Stream B
D) It should be checked in Data Stream A
Solutions:
| Question # 1 Answer: A,E | Question # 2 Answer: C | Question # 3 Answer: B,C | Question # 4 Answer: A | Question # 5 Answer: A |







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