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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A) Directory
B) Objects
C) Channel
D) Catalog

2. How are anonymous visitors tracked?

A) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
B) The browser assigns a 3rd party cookie
C) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
D) The customer must assign a unique alphanumeric identifier using a first-party cookie

3. What controls how content and product recommendations display in an open time email campaign?

A) Campaign Template
B) Catalog Setup
C) Item Template
D) Promotion Eligibility

4. A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A) Rule Based Testing
B) Time Based Testing
C) A/B Testing
D) Variation Testing

5. Which feature allows a business user to overlay campaign creation and editing directly on their website?

A) Web SDK
B) Visual Editor
C) Javascript Beacon
D) Web Extension

Solutions: