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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Category Strategy Development | - Strategic category planning
|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Category Management Foundations | - Category management principles and framework
|
| Execution and Business Planning | - Category execution and collaboration
|
| Data and Analytics | - Retail and shopper data analysis
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What does household penetration measure?
A) The total revenue generated by a product in a market.
B) The number of new products introduced into a market within a year.
C) The percentage of households purchasing a product within a specified period.
D) The average frequency of purchases made by households in a market.
2. Who benefits from a successful promotion?
A) All of the above
B) Manufacturer
C) Retailer
D) Shopper
3. What is the primary purpose of regression analysis?
A) To determine the causation between two variables.
B) To calculate the average of a dataset.
C) To understand the relationship between a dependent variable and one or more independent variables.
D) To classify data into predefined categories.
4. What is the primary benefit of planning high-ROI promotions?
A) They eliminate the need for promotional frequency optimization
B) They deliver stronger sales per dollar spent, maximizing return
C) They ensure all shoppers receive the same promotional offers
D) They reduce the need for vendor funding contributions
5. What is the primary purpose of sub-segment fair share analysis?
A) To identify the best-selling product in a category.
B) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
C) To allocate resources equally across all sub-segments.
D) To determine the profitability of a product or category.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |







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