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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data and Customer Profiles | - Data ingestion and identity resolution
|
| Topic 2: Segmentation and Personalization | - Personalization experiences
|
| Topic 3: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 4: Measurement and Optimization | - Reporting and analytics
|
| Topic 5: Implementation and Configuration | - Setup and deployment
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What are two ways to populate the interaction studio catalog? [check]
A) Web sdk
B) Third-party integration
C) Email pixel
D) ETL Feed
2. What are the three primary areas of data stored in IS which represent a company's key business informative?
A) Employeeperformance
B) Operational information
C) Shadow catalog information
D) User behaviour
E) Statstical tracking of KPI's
3. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A) Promotion
B) Einstein recipes
C) Einstein Decision
D) Catalog items
4. What are two types that real time interaction management helps marketers to personalize the customer
A) Next best Action
B) Data Aggregation
C) Orchestration
D) Data Storage
5. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A) ProductETL
B) External email campaign events ETL
C) Manual segment ETL
D) Transaction ETL
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: C,D,E | Question # 3 Answer: C | Question # 4 Answer: A,C | Question # 5 Answer: B |
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