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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics & Performance Insights | 8% | - Marketing data and insights
|
| Topic 2: Data Modeling, Identity Resolution & Segmentation | 25% | - CRM data ingestion and activation
|
| Topic 3: Campaign Design, Flow Orchestration & Content | 30% | - Personalization
|
| Topic 4: Agentforce & AI Innovation | 11% | - Predictive AI
|
| Topic 5: Consent | 13% | - Consent collection
|
| Topic 6: Platform Setup & Governance | 13% | - Marketing Cloud Next environment setup
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
A contact calls a service rep and asks to be opted out of all marketing emails.
What is the correct supported action to opt-out the contact?
- A. Update the consent on the contact's preference page.
- B. Update the Opt Out field on the Contact record.
- C. Update the consent via the Consent Status flow element.
Correct Answer: C 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to launch a new campaign and needs to pull in data from a newly- mapped custom object. NTO already has a primary Data Graph that is actively being used by several production campaigns, and needs to decide if they should edit or clone the existing Data Graph.
What is the correct approach and expected behavior?
- A. Clone the Data Graph. Editing an active Data Graph immediately invalidates downstream dependencies, causing the live segments to fail until the Data Graph finishes reprocessing.
- B. Edit the Data Graph. The platform will continue to support the live campaigns using the current version without interruption, while the updated version publishes in the background.
- C. Create a new Data Graph. Pause all active segments and flows relying on the Data Graph, update the Data Graph, and then reactivate the segments and flows.
Correct Answer: B 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters' sales reps want to see the Overall Marketing Score for leads, contacts, and prospects on the record page.
What should the Marketing Cloud Next Consultant do to achieve this?
- A. Add the Unified Engagement History dashboard component to the Page Layout and select the Overall Marketing Score.
- B. Add a Custom Report based on the Overall Marketing Score to the Page Layout.
- C. Add the Data 360 Profile Insights component to the Page Layout and select the Overall Marketing Score.
Correct Answer: C 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to automatically send a promotional email to new CRM Contacts using Marketing Cloud Next.
Before the email can be sent, what should the Marketing Cloud Next Consultant configure to ensure a new contact is eligible to receive promotional communications?
- A. Create a consent record in the Communication Subscription Consent CRM object.
- B. Set the Has Opted Out of Email field on the Contact record to False.
- C. Use the Create Consent Flow element to set a consent status for the contact point.
Correct Answer: C 🗳️
Explanation: Only visible for ExamTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next.
NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form.
How should the Marketing Cloud Next Consultant create the registration form?
- A. Publish the form as standalone content and set the CTA link to open the form URL.
- B. Add the form component to a landing page and set the CTA link to open the landing page URL.
- C. Copy the form code snippet and add it to an HTML component in the email.
Correct Answer: B 🗳️
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