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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect.
The sends have a status of failed. What should the consultant do to diagnose the issue?

A) Manually clear the OAuth token to refresh the connection.
B) Ensure the System User is assigned the Standard User Profile.
C) Review Apex Jobs within Setup in Sales Cloud.
D) Change the connection option to Scope by User.

2. Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
A sendable data extension contains the contact info and a session ID for each subscriber who abandoned their cart.
A second data extension contains the session ID and product details (SKU, product name, quantity, price, image URL).
Which feature should be used to display the list of products for each subscriber in this email?

A) Lookup AMPscript function
B) LookupRows AMPscript function
C) Dynamic Content Block
D) Enhanced Dynamic Content Block

3. A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A) _Subscribers
B) _BusinessUnitUnsubscribes
C) _Complaint
D) _Unsubscribe

4. A marketer wants to personalize an email with real-time weather information from the Sunny Sky API. What tool should be used to parse and display the response within the email?

A) SSJS
B) Node.JS
C) Apex
D) GTL

5. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities, so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way. What should be recommended?

A) Create a new business unit for the new brand.
B) Implement a new SSL Certificate for the new brand.
C) Request a Private Domain to be added to the existing business unit.
D) Request a second SAP for the existing business unit.

Solutions: