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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management |
| Topic 2: Advertising and Social Integration | 15% | - Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities |
| Topic 3: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys |
| Topic 4: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives |
| Topic 5: Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies |
| Topic 6: Analytics and Reporting | 15% | - Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
Which user role can beused to set up single sign-on in Social Studio?
A. Editor
B. Super User
C. Full User
D. Environment Owner
Question 2
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
A. Einstein Content Selection
B. Einstein Scoring
C. Einstein Copy Insights
D. Einstein Engagement Frequency
Question 3
How long does the activation process take for Einstein Engagement Frequency?
A. up to one hour
B. up to 24 hours
C. up to 72 hours
D. up to six hours
Question 4
Where to create topic profiles in command center?
A. command center
B. social admin
C. social automate
Question 5
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
A. STO predicts the best time to send a message for each contact through Journey Builder
B. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
C. STO can help send SMS messages at the time individuals are most likely to engage with the message
D. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: A |
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