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- Occupational assessments
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Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
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AMA PCM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Strategy and Fundamentals | - Core Marketing Concepts
|
| Product and Service Offerings | - Product Strategy
|
| Buyer Behavior and Market Segmentation | - Understanding Buyers
|
| Communicating Value and Promotion | - Promotion Channels
|
| Marketing Information and Insights | - Data and Research
|
| Pricing Decisions | - Pricing Strategy
|
| Delivering the Value Offering | - Distribution and Logistics
|
| Global, Ethical, and Sustainable Marketing | - Ethics and Sustainability
|
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