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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?

A) Years
B) 30 days
C) 12 weeks
D) 6 months

2. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) $21,000
B) $13,000
C) 16.25 percent
D) 162.5 percent

3. Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible?

A) Yes, you can generate a conversion tracking code snippet for each of these actions.
B) No, you are limited to track conversions for newsletter signups or sales.
C) Yes, you can track these events by using the Google Analytics'_trackPageview function.
D) No, it is not possible to track conversion on multiple events.

4. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A) Ad performance report
B) URL performance report
C) Keyword performance report
D) Placement performance report

5. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
B) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
C) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
D) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.

Solutions: