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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - Mobile SDK integration - BlueKai Core Tag deployment - First-party data ingestion methods |
| Topic 2: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Compliance and privacy requirements - Define DMP use cases |
| Topic 3: Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Oracle ID Graph concepts - Offline match integration |
| Topic 4: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 5: Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
- A. Strategy
- B. Update Frequency
- C. Benefit
- D. Use of Categories
- E. Classification Rules
- F. Current State
Correct Answer: A,B,C,F 🗳️
What is the meaning of an Index of 17 in the Oracle DMP?
- A. The user is 17 times more likely to be in the category than the average user in the selected universe.
- B. The user is 17 percent as likely to be in the category than the average user in the selected universe.
- C. The user is 1/17 as likely to be in the category than the average user in the selected universe.
- D. The user is 17 percent more likely to be in the category than the average user in the selected universe.
Correct Answer: D 🗳️
Describe the features of an Audience Injection App that uses SDT.
- A. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
- B. The client shares the audience with you. This will generate an email notification that includes the audience composition.
- C. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
- D. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
Correct Answer: D 🗳️
What is the definition of a regex pixel?
- A. It is used for DCO campaigns.
- B. It is a javascript tag used for sending user level category information back to the browser.
- C. It is a pixel used for ID swapping.
- D. It is a pixel for transmitting audience data out in real time at the time of page load.
- E. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
Correct Answer: E 🗳️
You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.
- A. Option E
- B. Option A
- C. Option D
- D. Option B
- E. Option C
Correct Answer: D 🗳️
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