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IBM Unica Campaign V8.5 Sample Questions:

1. During installation, Unica Campaign is unable to register itself with Unica Marketing Platform during the process. Which out of the box Marketing Platform utility can be used to perform the registration process manually?

A) ConfigTool Utility
B) PopulateDb Utility
C) RestoreAccess Utility
D) PartitionTool Utility

2. In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to segment and organize customers based on their income, which would typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for customers whose income is less than or equal to 100000. This value needs to be output with the final target list.

Ideally which step should be executed to get the task done?

A) Alter the table to add a new column with the required logic.
B) Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
C) Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
D) Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').

3. A user variable is a convenient way to:

A) build a complex expression using raw SQL.
B) substitute a value into an expression or query so that it's not hard-coded.
C) share a derived expression with other users for use in other flowcharts.
D) group together a set of attributes.

4. The custom macro has been configured to select on "audience id" and a return value. When this custom macro is executed an error is received. What could cause this problem?

A) The Expression Type is configured incorrectly for the custom macro.
B) The custom macro is the same as one of the Campaign built-in macros.
C) The custom macro is too large for the fields in the temp table (<TempTable>).
D) There are user variables used in the custom macro.

5. The Scheduler is a common scheduling component that enables a customer to configure a process to run at defined intervals. Currently the Scheduler is used in Unica Campaign to schedule flowchart runs. What other Unica applications use the Scheduler for its functionality?

A) Unica eMessage, Unica Optimize and Unica Interact
B) Unica eMessage and Unica Optimize
C) Unica eMessage and Unica Interact
D) Unica eMessage only

Solutions: