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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Positioning & Differentiation | 30% | - Business value and ROI demonstration - Competitive advantages over alternative analytics tools |
| Topic 2: Selling & Licensing Fundamentals | 20% | - Support and service offerings - Licensing models and options |
| Topic 3: Target Markets & Customer Needs | 25% | - Industry-specific applications - Identifying prospects and use cases |
| Topic 4: SPSS Product Portfolio Overview | 25% | - SPSS Modeler capabilities - SPSS Statistics features and use cases - SPSS Text Analytics and related modules |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Question 1
A customer already has SPSS Statistics, but their analysts are spending too much time preparing existing research. Which SPSS product can best help them gather quality data?
A. SPSS Data Collection
B. SPSS Collaboration and Deployment Services
C. SPSS Decision Management
D. SPSS Text Analytics
Question 2
Which SPSS Modeler feature is only available in the Premium edition?
A. Text mining workbench
B. Automatic model generation
C. Automatic data preparation
D. Output and visualization
Question 3
What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?
A. Automation and integration of analytical processes.
B. Integrated management and deployment environment.
C. Document content management.
D. Support for the entire model lifecycle.
Question 4
Which organization is the best prospect for SPSS Statistics?
A. A research group looking to craft multi-channel surveys.
B. An insurance company looking for new ways to retain profitable customers.
C. A government institution looking to validate policy assumptions.
D. A retail chain looking to build predictive models.
Question 5
Which user is most likely to use the automated modeling feature of SPSS Modeler?
A. IT manager
B. Business executive
C. Professional statistician
D. Business analyst
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: D |







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