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Microsoft MB-280 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure Insights and Customer Card | 10-15% | - Configure subscriptions and alerts
|
| Manage Overlapping Identities and Unify Customer Profiles | 15-20% | - Manage unified profiles
|
| Configure Customer Data Privacy Settings and Establish Data Policies | 20-25% | - Configure data policies
|
| Create and Configure Segments and Measures | 25-30% | - Create and configure measures
|
| Configure Data Ingestion | 20-25% | - Configure data sources and connectors
|
Microsoft MB-280 Exam FAQ: Read This First
The Microsoft Dynamics 365 Customer Experience Analyst exam spans 5 domains, and they are not weighted equally. The top areas are Create and Configure Segments and Measures — 25-30%, Configure Customer Data Privacy Settings and Establish Data Policies — 20-25%, Configure Insights and Customer Card — 10-15%. Budget your study hours to match those weights; the full domain list is in the outline section further up this page.
The MB-280 exam is Microsoft's official certification test, and passing it earns the Microsoft Certified credential at the Associate level. In career terms, it is verified proof of skill — the kind that moves you up the shortlist when your company works with Microsoft technologies, or when you apply to one that does. The same track also includes Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate, so this exam can anchor a longer certification plan.
You pass the Microsoft Dynamics 365 Customer Experience Analyst exam at 700/1000, and each attempt costs $165 USD — fail, and that fee is due again in full for the retake. Treat mock exams as insurance: keep practicing with ExamTorrent until your scores sit comfortably above 700/1000 twice in a row, then schedule the real MB-280 exam.
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The Microsoft Dynamics 365 Customer Experience Analyst exam packs 40-60 questions into 120 minutes. That ratio leaves almost no room for stalling, so time management is a trained skill, not luck. Our suggestion: rehearse full-length timed sessions in the ExamTorrent engine, learn to park a question and return later, and walk into the MB-280 exam with a pacing plan already rehearsed.
Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial. Since Microsoft revises these rules from time to time, confirm the current prerequisites on the official exam page (https://learn.microsoft.com/en-us/certifications/exams/mb-280) before booking your Microsoft Dynamics 365 Customer Experience Analyst exam.
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Microsoft Dynamics 365 Customer Experience Analyst Sample Questions:
A company sends its salespeople to trade shows to meet potential customers. One day after the trade shows, the salespeople currently send a follow-up email manually to the potential customers they met. They would like a task to remind them to call the potential customers a week after that.
You need to increase the follow-up rate for salespeople after a tradeshow.
Which actions should you take? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.
Correct Answer:
Explanation:
* Automate the Tradeshow Follow-up Process: Implement sequences
* Using sequences in Dynamics 365 allows for automating a series of tasks or activities for lead follow-up. Sequences enable you to standardize and automate follow-up tasks, like sending emails and scheduling calls, ensuring salespeople adhere to a consistent process without manual intervention.
* Implementing sequences is ideal for the follow-up process as it automates the steps and reduces the reliance on salespeople to manually manage each task.
Reference: Microsoft Documentation - Create and Manage Sequences
Ensure That the Process Applies Only to Tradeshow Leads: Use segments
Segments are used to filter leads based on specific criteria. By using segments, you can ensure that the automated sequence is triggered only for leads generated from trade shows.
This action targets the automation specifically at the tradeshow leads, ensuring that other leads are not inadvertently included in this process.
Reference: Microsoft Documentation - Use Segments in Dynamics 365
Ensure Proper Timing of Activities: Set relative due date
Setting a relative due date allows you to define a timeframe between actions in the sequence. For example, the follow-up call task can be scheduled for one week after the initial email.
This ensures that tasks are executed with the correct timing, aligning with the desired schedule of following up with potential customers one week after the first contact.
Reference: Microsoft Documentation - Schedule Activities with Relative Due Dates By implementing sequences to automate follow-ups, using segments to filter for tradeshow-specific leads, and setting relative due dates for timely task execution, the company can optimize its post-tradeshow follow-up process and enhance the likelihood of successful customer engagement.
Your organization works with larger customers (accounts) that can have a single holding and then many subsidiaries through different levels in a parent-child relationship.
The chief commercial officer wants the sales team to start creating different account plans for each individual subsidiary.
You need to create a new custom account plan table so that records can have the same parent-child relationships as the account records. The relationships must be able to be visualized in a hierarchy.
Which four actions should you perform in sequence before saving and publishing your changes ' To answer, move the four appropriate actions from the list of actions to the answer area. Arrange the four actions in the correct order.
Correct Answer:
Explanation:
The correct order of actions to create a new custom account plan table with a hierarchical parent-child relationship visualization is as follows:
* Create a new account plan table.
* Create a 1
self-referential relationship and mark the relationship as hierarchical.
* Open the advanced Relationship settings.
* Go to the Hierarchy Settings grid view.
Step by Step Comprehensive Detailed Explanation with ALL Microsoft Dynamics 365 References:
* Create a New Account Plan Table:
* To model account plans for subsidiaries and manage the parent-child relationships, start by creating a new table (entity) named " Account Plan. "
* This table will store information related to the account plans, and you can define custom fields and settings as needed.
Reference: Microsoft Documentation - Create Custom Tables in Dynamics 365 Create a 1 Self-Referential Relationship and Mark It as Hierarchical:
Establish a self-referential relationship within the Account Plan table where one record can be linked to another within the same table. Choose a 1 relationship type, where one parent account plan can have multiple subsidiary account plans.
Mark this relationship as hierarchical to enable visual representation of the hierarchy. This is essential for tracking parent-subsidiary structures in a hierarchical view.
Reference: Microsoft Documentation - Configure Self-Referential and Hierarchical Relationships Open the Advanced Relationship Settings:
After setting up the hierarchical relationship, go to the Advanced Relationship Settings. This allows you to fine-tune options related to cascading behavior, which will control how changes in parent records impact related child records.
Reference: Microsoft Documentation - Configure Advanced Relationship Settings Go to the Hierarchy Settings Grid View:
Finally, navigate to the Hierarchy Settings to configure the visualization settings for this relationship. The Hierarchy Settings will enable you to define how the hierarchy is displayed, allowing users to see the parent- child relationships clearly.
Once configured, publish the changes so that users can access the hierarchical view within the system.
Reference: Microsoft Documentation - Configure and Use Hierarchy Settings By following these steps, you will have configured the new custom account plan table with hierarchical visualization, meeting the requirements to manage and display complex parent-child relationships within your Dynamics 365 system.
You are creating an email for an upcoming campaign. You collect all the information necessary for the email from the email marketing team.
You need to ensure the email marketing team have the minimum required information to set up the email.
Which two fields do you need to complete to save the email? Each correct answer presents part of the solution. (Choose two.) NOTE: Each correct selection is worth one point.
- A. Email From Name
- B. Subject
- C. From Address
- D. Preview Text
Correct Answer: B,C 🗳️
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HOTSPOT
A Company uses Exchange Online. Users require their appointments and tasks to automatically synchronize with those available in Outlook.
You need to set up the default mailbox configuration.
What should you select for each field? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.
Correct Answer:
Explanation:
You are a marketing automation consultant.
Your customer wants to understand the benefits of using the query assist feature in Dynamics 365 Customer Insights - Journeys. Why might your customer want to use this feature?
- A. When looking at a segment created by another user, the natural language feature makes it easier to identify which journeys the segment is used in.
- B. Using the natural language feature allows marketers to search Dataverse to retrieve single records using a right-hand pane on the model-driven app
- C. When looking at a marketing journey created by another user, the natural language feature makes it easier to understand the logic of the journey and decide whether it meets the campaign goals.
- D. Using the natural language feature allows marketers to build segments using simple words to specify what audience they want to target.
Correct Answer: D 🗳️
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