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GCCC Strategic Communication Management Professional Sample Questions:

1. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
B) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
C) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
D) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.

2. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Start writing a sincere apology to those impacted.
B) Start writing messaging to explain the issue.
C) Convene the crisis response team.
D) Ascertain the negative attention the issue is attracting.

3. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A) Ask the executive team to delay communication work until the decision is confirmed
B) Seek clarity on possible decision scenarios and develop conditional messaging options
C) Draft generic talking points that can be adjusted later once the decision is final
D) Decline the request because premature communication creates risk

4. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To determine the communication approach for each audience
B) To determine which stakeholders are a priority
C) To have a clear understanding of the diversity of stakeholders and risks associated with each
D) To understand the attitude and engagement level each audience may have with the organization during a crisis

5. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
B) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
C) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
D) Spun content is a form of plagiarism.

Solutions: