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GCCC Strategic Communication Management Professional Sample Questions:

1. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It will provide a location for employee profiles.
B) It will be a place to share company information.
C) It offers an online marketplace.
D) It builds connections and fosters collaboration.

2. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A detailed brand outline
B) A cross-functional communication committee
C) A comprehensive communication strategy
D) A mandate from senior leadership

3. What is the difference between a communication strategy and a communication plan?

A) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
B) It does not matter which term is used as long as the document considers both internal and external communication.
C) They are the same, and the terms are interchangeable.
D) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.

4. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) When the speaker pays for mentioning her name on the blog.
B) When sharing the speaker's ideas.
C) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
D) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.

5. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
B) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
C) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
D) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.

Solutions: