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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling | 16% | - Implement data relationships (one-to-one, one-to-many) - Implement data import and export processes - Design and implement data models using Data Extensions - Define contact data structure and contact key - Utilize Data Views for data access |
| Topic 2: Contact Handling | 14% | - Implement contact segmentation and filtering - Manage contact attributes and data - Handle contact identity resolution - Use contact model concepts effectively |
| Topic 3: Platform Architecture | 15% | - Design solutions using Journey Builder - Configure and use Query Activities - Implement triggered send architectures - Create and manage CloudPages - Build automations in Automation Studio |
| Topic 4: AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code |
| Topic 5: Security and Data Governance | 12% | - Apply data retention policies - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Implement role-based access controls |
| Topic 6: Marketing Cloud APIs | 20% | - Implement API authentication methods - Create and manage API integrations - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations |








