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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

A) Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
B) Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
C) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
D) Automation Studio: Create a Report Activity to run every seven days.

2. Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

A) Reference Content Block
B) Cloud Page forms Content Block
C) Dynamic Content Block
D) Email Form Content Block

3. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A) Engagement Split
B) Join
C) Wait Until Date
D) Einstein STO

4. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A) Subscriber ID
B) Primary key
C) Unique Contact email address
D) Unique Contact Identifier

5. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Wrap the subject line with AMP script
B) Use Proof instead of [PREVIEW]
C) Require several campaign approvals
D) Add [PREVIEW] to the subject line validation list

Solutions: